The designation refers to establishments within the central district of a city that offer discounted prices on beverages and sometimes food during a specific timeframe, typically in the late afternoon or early evening. A common example would be a bar in the central business district offering half-price appetizers and reduced drink prices from 5 PM to 7 PM.
These promotions serve as a strategic method for businesses to attract clientele during traditionally slower periods, boosting revenue and fostering a vibrant atmosphere. Historically, such offerings have evolved from simple drink specials to encompass a wider range of culinary and social experiences, reflecting changing consumer preferences and economic conditions.