The phrase identifies a specific category within the broader whiskey market: bourbon whiskeys that are considered to be of high quality and available for purchase at or near a price point of fifty United States dollars. This segment of the market balances affordability with perceived excellence, representing a sweet spot for many consumers.
This price range is significant because it often represents a trade-off between entry-level and ultra-premium options. Consumers find value in bourbons at this price for both personal enjoyment and gifting purposes. Historically, the availability of quality bourbon at accessible price points has contributed to the spirit’s widespread popularity and sustained demand.