The phrase refers to establishments in Portugal’s capital that offer unique, stylish accommodations coupled with personalized service, distinguishing them from larger, more standardized hotel chains. These lodgings typically feature distinctive design elements, an intimate atmosphere, and are often situated in historically significant or architecturally interesting buildings.
Choosing such an accommodation can enhance the travel experience, providing immersion in the local culture and a heightened sense of place. Their prevalence reflects a growing demand for authentic and individualistic travel experiences, moving away from the impersonal nature of conventional tourism. Historically, the rise of these establishments parallels the increasing value placed on curated experiences and personalized service within the hospitality sector.
