The phrase describes the pursuit of wine that balances affordability with high quality or exceptional taste. It represents a consumer desire to find value, seeking bottles that offer a premium experience without incurring a premium price. For instance, a wine scoring highly in blind tastings but retailing at a lower price point exemplifies this concept.
The significance of identifying such wines lies in accessibility and democratization of the wine world. Discovering affordable yet outstanding options allows a broader range of individuals to explore and appreciate wine, fostering a more inclusive appreciation for viticulture. Historically, wine enjoyment was often associated with wealth; however, the availability of reasonably priced, high-quality wines challenges this notion.